Board Advisory · PPWR

Shipping to the EU? The packaging rules just changed under you.

The EU's new Packaging and Packaging Waste Regulation is live from August 2026 — and it applies to your business the moment a parcel lands in an EU country, whether you're based in the UK or the EU itself. aRcj gives founders a clear, fixed-scope read on what it means for their business, in plain English, in one sitting.

You don't need a compliance department. You need someone who's already read all 58 pages of the Commission's guidance so you don't have to.

Request received.

Thank you. We'll come back to you within one working day with a couple of times for your twenty minutes.

Book a 20-minute PPWR exposure check

Tell us where you ship and we'll come back with times. No obligation — if it turns out PPWR doesn't apply to you, we'll say so.

aRcj provides commercial advisory, not legal advice. Where your situation needs a solicitor, an accredited compliance scheme or an authorised representative, we'll say so and point you to it. We'll only use your details to respond to this enquiry — see our privacy notice.

The problem, stated plainly

This isn't a "read it later" regulation.

If you ship physical products into the EU — direct to consumers, to retailers, or between EU countries — your packaging is now in scope of PPWR. That means:

We're not trying to alarm you. Most of this is manageable with the right sequencing. But it needs someone to actually look at it against your business, not a generic checklist.

The offer

A plain-English diagnostic, not a compliance sales pitch.

We run a structured review of your packaging, shipping footprint and EU sales pattern, and hand you back a short, board-ready brief: what applies to you, what doesn't, what the real deadlines are, and what to do first.

01 · Diagnose

Where you actually stand

  • Map your EU destinations and sales model — direct-to-consumer, distributor or marketplace
  • Establish whether you need an EU-established entity or authorised representative, or are covered already
  • Flag which packaging formats are in scope, and on what timeline
02 · Activate

What to do, in what order

  • A prioritised action list with owners and realistic deadlines — not everything is due tomorrow
  • Clear lines on what needs a solicitor or accredited compliance partner, and what you can action yourselves
  • A one-page summary for your board or investors
03 · Expand

Staying ahead of it

  • A simple way to track the delegated acts and implementing rules still to come through 2028–2030
  • Optional ongoing advisory if your EU footprint is growing
Fit

Built for founders, not compliance departments.

This is for SME owner-managers who:

  • Ship physical products to EU customers, directly or through partners
  • Don't have an in-house legal or regulatory function
  • Want a clear, one-time read on exposure — not a lengthy compliance engagement
Who we're not for

Straight answer if it's a no.

If you already have in-house legal counsel actively tracking EU packaging law, or you don't ship physical goods into the EU at all, this isn't for you — and we'll tell you that on the call, free of charge.

Why aRcj

The senior partner you haven't hired yet.

We've done this work ourselves — reviewing our own clients' EU shipping exposure line by line against the Commission's guidance, not just skimming the headlines. You get a founder-to-founder conversation, not a call centre script.

This offer sits within our Board Advisory pillar, and follows the same three-stage shape as the rest of our work.

FAQs
Does PPWR apply if I'm based in the UK?

Yes, if you place packaged goods on the market in an EU country. The obligation follows the parcel, not your registered address — UK sellers shipping direct to EU consumers are typically in scope from the first shipment.

Do I register in every country I sell into?

Extended producer responsibility registration and fees are administered country by country, so selling directly into several Member States can create obligations in each. Selling via a distributor or marketplace can shift who carries them — one of the first things worth establishing.

Is this a compliance service?

No — it's an advisory diagnostic. We tell you what applies, in what sequence, and where you need an accredited compliance partner, a solicitor or an authorised representative. We don't file registrations for you or give legal advice.

What do I get at the end?

A short, board-ready brief: your EU footprint mapped, formats in scope and their timelines, a prioritised action list with owners and deadlines, and a one-page summary for your board or investors.

PPWR exposure check

Twenty minutes now beats a compliance scramble in six months.

No obligation. If it turns out PPWR doesn't apply to you, we'll say so.

Book your exposure check