We design and run innovation labs for sports clubs and entertainment venues. You set the challenge, we find the startups, and the best idea is built and tested on your own ground — with sponsors behind it and a Board decision at the end.
Your income arrives in peaks around big events, so every event day counts. You have problems worth solving — queues on the day, energy costs, fans and guests you rarely hear from between events. Startups are building answers, but finding the right one, testing it properly and getting a decision takes time nobody has.
We run the whole programme for you. One clear brief, a scouted shortlist, a pitch day, a real test and a Board-ready result — all followed in one portal your team, the startups and your sponsors can see.
A tested solution to a real problem, without building an innovation team.
A real customer, a live pilot and a clear route to a contract.
Visibility tied to useful work, with progress and results reported every month.
Delivered personally, by the person who scoped it. No hand-off to a junior team.
About six to nine months from brief to Board review, depending on how long the test needs to run.
No. We run the programme and the portal; your team sets the challenge and makes the decisions.
An open call plus our own scouting, then intro calls and scoring against criteria agreed with you.
It depends on the shape of the lab, and we'd rather scope honestly than quote blind. The first conversation is free, requires no brief, and we'll tell you plainly whether we're the right fit — and what it would cost — before anything starts.
No brief required in advance. We'll tell you honestly whether we're the right fit.